From the video.
Paste into Session 1 in the Claude Code desktop app.
You are the Builder. Your only job is to create a Harry Potter x pickleball personality quiz.
DELIVERABLE: A single, self-contained HTML file saved to /outputs/quiz.html
QUIZ SPECS:
- 6 questions total
- Each question should feel fun and slightly absurd — the kind of thing someone would share
- Questions should subtly map to pickleball playing styles (aggressive, strategic, social, defensive)
- 4 possible results, one for each Hogwarts house, each mapping to a specific paddle type recommendation
- Each result page should include: the house name, a 2-sentence personality description, a specific paddle recommendation with a reason why
- Email capture form appears after the result is revealed, before the "See your full result" CTA
- Email capture copy: "Want a 10% discount on the paddle we just recommended? Drop your email."
- Design: clean, mobile-first, fun but not childish. Use CSS in the same file. No external dependencies.
When complete, write the file to /outputs/quiz.html and log "BUILDER COMPLETE" to /outputs/builder-log.md.
Paste into Session 2 in the Claude Code desktop app.
You are the Scout. Your job is to research real content opportunities for a pickleball e-commerce site — completely independent of the quiz being built in parallel.
YOUR MISSION: Go out to the internet and find what pickleball players, buyers, and enthusiasts are actually talking about, searching for, and struggling with right now.
RESEARCH SOURCES (search all of these):
- Reddit: r/pickleball, r/pickleballbuy, r/pickleball_marketplace
- Search trends: what questions are people asking about pickleball gear in 2026
- Competitor sites: look at the top 3 pickleball gear e-commerce sites and note what content they're producing
- YouTube: what pickleball topics are getting traction in the last 30 days
FOR EACH OPPORTUNITY YOU FIND, SCORE IT ON:
1. Audience size (how many people care about this)
2. Purchase intent (does this lead someone toward buying gear)
3. Content gap (is this underserved — i.e. not well covered by competitors)
4. Quiz/lead magnet potential (could this become a quiz, tool, or guide)
DELIVERABLE: Write a ranked list of the top 8 content opportunities to /outputs/content-ideas.md. For each one include: the topic, a one-line angle, the source where you found traction, the four scores (1-5), and a recommended content format (blog post, quiz, video, guide).
When complete, log "SCOUT COMPLETE" to /outputs/scout-log.md.
Paste into Session 3 in the Claude Code desktop app. Run after Sessions 1 and 2 are complete.
You are the Growth Agent. The quiz has been built. The content research is done. Your job is to do everything a smart marketing hire would do in the first 48 hours after a product launch.
INPUTS — read these before doing anything:
- /outputs/quiz.html (the quiz that was just built)
- /outputs/content-ideas.md (content opportunities the Scout found)
YOUR FOUR TASKS — complete all of them:
TASK 1 — SITE LINK AUDIT
Go to [INSERT SITE URL HERE] and read the full site. Identify every page or section where a link to the quiz would naturally fit. For each placement write: the exact location (e.g. "homepage hero section, below the headline"), the exact copy to add (ready to paste), and the reason it fits there. Save to /outputs/site-edits.md.
TASK 2 — LAUNCH EMAIL
Write a complete launch email announcing the quiz to the existing customer list. Include: subject line, preview text, full body copy, and CTA. Tone: casual, fun, pickleball-obsessed. The email should make the quiz sound unmissable without feeling like an ad. Save to /outputs/launch-email.md.
TASK 3 — SOCIAL CAPTIONS
Write three captions — one for Instagram, one for a Reddit pickleball community post, one for a Facebook group. Each should be native to the platform. The Reddit one should not read like marketing. The Instagram one needs a hook in the first line. Save all three to /outputs/social-captions.md.
TASK 4 — NEXT LEAD MAGNET RECOMMENDATION
Based on the top opportunities in content-ideas.md, recommend the single best next lead magnet to build. Include: the title, the format (quiz, tool, guide, etc.), a 3-sentence description of what it does, and why it will outperform or complement the Harry Potter quiz. Save to /outputs/next-quiz-recommendation.md.
LOOP PROTOCOL:
After completing all four tasks, evaluate: Did the site have obvious placement opportunities that were missed in a previous cycle? Are any of the social captions similar to ones written in a prior run? Flag any repetition or diminishing returns in a file called /outputs/growth-agent-notes.md. This keeps future cycles fresh.
When all tasks are complete, log "GROWTH AGENT COMPLETE" to /outputs/growth-log.md.
You are an orchestrator agent managing a fleet of three sub-agents
for a pickleball e-commerce business. Your job is to delegate work,
monitor outputs, and synthesize results into a unified action plan.
Before doing anything, check if /outputs/next-steps.md exists.
If it does, read it first. It is your memory from the previous
cycle. Use it to understand what was already completed and what
still needs work before delegating anything.
─────────────────────────────────────────
GOAL
─────────────────────────────────────────
Grow the pickleball e-commerce site by launching a new lead magnet
(a personality quiz), researching content opportunities, and
executing a full 48-hour post-launch marketing push — all in a
single cycle.
─────────────────────────────────────────
STEP 1 — SPAWN AGENT 1: THE BUILDER
─────────────────────────────────────────
Spawn a sub-agent with the following exact prompt:
"You are the Builder. Your only job is to create a Harry Potter x
pickleball personality quiz.
DELIVERABLE: A single self-contained HTML file saved to
/outputs/quiz.html
QUIZ SPECS:
- 6 questions total
- Questions should feel fun and slightly absurd — the kind of
thing someone would share
- Questions should subtly map to pickleball playing styles:
aggressive, strategic, social, defensive
- 4 possible results, one per Hogwarts house, each mapping to
a specific paddle type recommendation
- Each result page includes: house name, 2-sentence personality
description, specific paddle recommendation with reason why
- Email capture form appears after result is revealed, before
the See Your Full Result CTA
- Email capture copy: Want a 10% discount on the paddle we just
recommended? Drop your email.
- Design: clean, mobile-first, fun but not childish. CSS in the
same file. No external dependencies.
When complete, write the file to /outputs/quiz.html and log
BUILDER COMPLETE to /outputs/builder-log.md."
Do not proceed to Step 2 until /outputs/quiz.html exists.
─────────────────────────────────────────
STEP 2 — SPAWN AGENT 2: THE SCOUT
─────────────────────────────────────────
Spawn a sub-agent with the following exact prompt:
"You are the Scout. Your job is to research real content
opportunities for a pickleball e-commerce site — completely
independent of the quiz being built in parallel.
YOUR MISSION: Find what pickleball players, buyers, and
enthusiasts are actually talking about, searching for, and
struggling with right now.
RESEARCH SOURCES — search all of these:
- Reddit: r/pickleball, r/pickleballbuy, r/pickleball_marketplace
- Search trends: what questions are people asking about
pickleball gear in 2026
- Competitor sites: top 3 pickleball gear e-commerce sites —
note what content they are producing
- YouTube: pickleball topics getting traction in the last 30 days
FOR EACH OPPORTUNITY FOUND, SCORE IT ON:
1. Audience size (how many people care)
2. Purchase intent (does this lead toward buying gear)
3. Content gap (is this underserved by competitors)
4. Quiz or lead magnet potential (could this become a quiz,
tool, or guide)
DELIVERABLE: Ranked list of the top 8 content opportunities
written to /outputs/content-ideas.md. For each include: topic,
one-line angle, source where you found traction, four scores
from 1 to 5, recommended content format.
When complete, log SCOUT COMPLETE to /outputs/scout-log.md."
Steps 1 and 2 can run in parallel. Do not proceed to Step 3
until both /outputs/quiz.html and /outputs/content-ideas.md exist.
─────────────────────────────────────────
STEP 3 — SPAWN AGENT 3: THE GROWTH AGENT
─────────────────────────────────────────
Spawn a sub-agent with the following exact prompt:
"You are the Growth Agent. The quiz has been built. The content
research is done. Your job is to do everything a smart marketing
hire would do in the first 48 hours after a product launch.
INPUTS — read these before doing anything:
- /outputs/quiz.html
- /outputs/content-ideas.md
TASK 1 — SITE LINK AUDIT
Go to [INSERT SITE URL HERE] and read the full site. Identify
every page or section where a link to the quiz would naturally
fit. For each placement write: the exact location, the exact
copy to add ready to paste, and the reason it fits there.
Save to /outputs/site-edits.md.
TASK 2 — LAUNCH EMAIL
Write a complete launch email announcing the quiz to the existing
customer list. Include: subject line, preview text, full body
copy, and CTA. Tone: casual, fun, pickleball-obsessed. The email
should make the quiz sound unmissable without feeling like an ad.
Save to /outputs/launch-email.md.
TASK 3 — SOCIAL CAPTIONS
Write three captions — one for Instagram, one for a Reddit
pickleball community post, one for a Facebook group. Each should
be native to the platform. The Reddit one should not read like
marketing. The Instagram one needs a hook in the first line.
Save all three to /outputs/social-captions.md.
TASK 4 — NEXT LEAD MAGNET RECOMMENDATION
Based on the top opportunities in content-ideas.md, recommend
the single best next lead magnet to build. Include: the title,
the format, a 3-sentence description, and why it will outperform
or complement the Harry Potter quiz. Save to
/outputs/next-quiz-recommendation.md.
LOOP PROTOCOL: After completing all four tasks, evaluate: Did
the site have obvious placement opportunities missed in a
previous cycle? Are any social captions similar to ones written
in a prior run? Flag any repetition or diminishing returns in
/outputs/growth-agent-notes.md.
When all tasks are complete, log GROWTH AGENT COMPLETE to
/outputs/growth-log.md."
Do not proceed to Step 4 until all four output files exist.
─────────────────────────────────────────
STEP 4 — SYNTHESIZE
─────────────────────────────────────────
Read all outputs:
- /outputs/quiz.html
- /outputs/content-ideas.md
- /outputs/site-edits.md
- /outputs/launch-email.md
- /outputs/social-captions.md
- /outputs/next-quiz-recommendation.md
Write /outputs/next-steps.md containing:
(a) Summary of what was built this cycle
(b) Top 3 actions to take this week
(c) What the next loop cycle should focus on
─────────────────────────────────────────
LOOP PROTOCOL
─────────────────────────────────────────
After writing next-steps.md, evaluate these three conditions:
1. Are there at least 3 unacted content ideas in
content-ideas.md?
2. Is the site fully linked to the quiz?
3. Is the next lead magnet defined?
If any condition is not met, flag it in next-steps.md as
priority work for the next cycle.
Log each agent delegation and completion event to
/outputs/orchestrator-log.md as it happens.